That is probably one of the most memorable taglines of all time. I'm sure many people are like me.... you get stuck at your desk or your job working too hard, or your stress level is high for whatever reason. Then you just start yearning to escape from it all and take a vacation... off to some tropical locale... sunshine, umbrella drinks, and a summer lust novel.
"Calgon, take me away" has all of the qualities of a good tagline. People directly relate to the message, they remember it, and it becomes adopted as part of the vernacular. There is an entire generation of people now who don't even know that Calgon is a water softener. But check it out on Wikipedia... the phrase was translated in many languages, and was mentioned in books, songs, and films.
Even if I don't say it out loud, I often hear that phrase in my head whenever I'm ready for a vacation.
And speaking of umbrella drinks, one of my clients makes The Perfect Puree to give fresh fruit flavor to artisan cocktails and beverages. Check 'em out!
